E-Commerce Benchmark Study

Retail E-Commerce Audit Benchmark Study – Q4 2017

Wondering how your e-commerce site experience stacks up against top U.S. retailers? We ran 50 of the NRF's top 100 retailers through our e-commerce audit to compile this Q4 2017 Benchmark Study.

In this study, you’ll see examples (both inspiring and head-scratching) from top retailers like Home Depot, Kohl's, Foot Locker, Macy’s, Petco, AutoZone, and IKEA.

You may be surprised to find how many of these top retailers:

  • Still don’t offer site search suggestions
  • Show too small of font size on a mobile device
  • Offer side-by-side product comparisons
  • Provide Q&A on their product detail pages
  • Include detailed product specifications
  • Clearly communicate product availability, shipping/delivery times, and any savings
  • Integrate with brick and mortar locations so a customer can see stock availability

Find answers to all these questions and more in this study!

Fill out the form below to get your copy of the Retail E-Commerce Audit Benchmark Study!

Benchmark Study - Side by side comparison
Looking for the e-commerce audit checklist we used to make this study? Download it here.