Increase brand awareness and drive qualified traffic that's more likely to convert
Paid Search Advertising (PPC) is the process of purchasing paid ads within Google Ads or Bing Ads, YouTube video, or on social media platforms such as Facebook or LinkedIn.
Unlike traditional ad placement, digital ad placement on the search engine results page for a given search query is awarded based on ad rank. Ad rank is calculated in real time and takes into account:
- How much money you are willing to spend for a click on your ad
- The combined quality of your ad copy, keyword, and landing page as determined by the search engine
Elsewhere across the web, ad placement is determined by targeting. You can target users based on specific web pages they visit, topics of interest, and/or specific actions taken on your website. These campaigns are meant to introduce or remind relevant people of your brand to stimulate search activity.
At NordicClick, we institute bidding strategies to maintain your targeted position on the page in light of your budget. At the same time, we work with you to optimize ad copy, campaign organization, and landing pages to facilitate a highly relevant user experience. These types of improvements can help you achieve the same position on the search results page at a lower price.