Extending the Value of SEO & SEM – Your Strategic Opportunity
We are delighted to announce one of our fearless leaders, Adam Proehl, will be taking the stage as the marquee speaker for the March MnSearch event. Adam will be speaking on the enormous value of SEO and SEM and how to effectively communicate that value throughout your organization.
The ability to analyze and understand consumer intent in relation to behavior is a powerful thing. When a user performs a search, they provide a direct window into their intent as a buyer. This insight provides search marketers with a unique opportunity. What we learn about the consumer through search (both paid and organic) is incredibly valuable and should influence the direction of the company. The rest of your organization just might not know that yet.
What’s happening in search applies to everyone in the organization, from the C-suite to Customer Service reps and from the Finance Department to the Design team. As they say, with great power comes great responsibility. It is our job as search marketers to connect the dots. We need to communicate what we see in the data and why it matters to a wide variety of people.
This can feel like a very tall order. But if we nail this, we’re worth our weight in gold.
You’ll leave this event with actionable insights and answers to questions like:
- What do other departments in my organization really care about? How do I gain their support?
- When and why does my voice as a search marketer matter for important business decisions?
- How do I communicate search marketing data in a meaningful and digestible way so the right people understand and feel compelled to act?
- How have insights from search activity been influential across departments in other organizations?
If you’re a search marketer in need of a self-esteem boost, consider this the ‘feel good’ event of the season. This approach will help you grow from being a great search marketer to a highly visible and indispensable resource for the organization(s) you serve.
The March MnSearch event is on Wednesday, March 30 at 6:00 PM at Spyder Trap in Minneapolis.