Choosing the keywords to target on a page can be challenging. In an enterprise setting, it can be even more complex because you’re juggling:

  • Multiple business units or product teams (sometimes with unique goals)
  • Staff with differing levels of digital knowledge
  • Legacy web content

All of the above factor into what content has the best chance at ranking organically. So how do you choose?

To steer you in the right direction, we’ve put together a handy infographic! When deciding whether to target a particular keyword for a particular page, ask these five questions:

Infographic - 5 Steps to Choosing the Right Words for Effective SEO

So the next time you wonder, “Should I target this keyword?” walk through these questions. Even with minimal SEO experience, you’ll be able to pick keywords with the best chance for organic search success.

Need a hand? Take a look at our SEO capabilities to see how NordicClick can help.