Posts By: Taylor Schultz

5 Simple Steps To Cleaner Google Analytics Data

5 Simple Steps to Cleaner Google Analytics Data

by Taylor Schultz • February 19, 2018

We’re almost two months into 2018, so naturally, it’s time to check in on our resolutions. If you’re not checking off all your resolution boxes yet, it might be time for a new one. Might we suggest “cleaner analytics”? It may not give you the same refreshing feeling as organizing your closet, but it will […]


3 Ways To Amplify Your Analytics

3 Ways to Amplify Your Analytics [Google Announcements]

by Taylor Schultz • September 29, 2017

If you’ve been keeping up with Google over the past few months, you’ll have seen no shortage of announcements, particularly in regards to analytics. From enhanced support for AMP to the ongoing list of improvements to Data Studio, Google has been keeping us on our toes. Since we’re sure your summer was as jampacked as […]


3 Ways to Analyze Display Campaign Effectiveness

3 Ways to Analyze Display Campaign Effectiveness

by Taylor Schultz • July 17, 2017

Over the past few years, the world of display ads has expanded to encompass a variety of ad types and demand-side platforms (DSPs), making it increasingly important to know how to fully analyze the effectiveness of your campaigns. Regardless of your strategy or preferred platforms, the end game is likely the same – drive awareness. […]


Google Data Studio: What You Need to Know

Google Data Studio: What You Need to Know

by Taylor Schultz • March 21, 2017

What is Google Data Studio? Data Studio, part of Google’s Analytics 360 Suite and one of Google’s newest products, aims to improve the process of visualizing data and sharing reports. Over the past year since its release, Google has continuously expanded upon Data Studio’s list of data connections and capabilities. Their most notable update as […]


5 Ways to Optimize Your Internal Search

5 Ways to Optimize Your Internal Search

by Taylor Schultz • December 12, 2016

When it comes to determining budgets for the year, few companies make internal search a priority. In fact, only 15% – 20% of large companies and less than 4% of small companies choose to dedicate resources to internal search. Though often neglected, internal search has a large impact on user experience. When users visit your […]


5 Excel Tips to Save Your Time and Sanity

5 Excel Tips to Save Your Time and Sanity

by Taylor Schultz • December 12, 2016

When it comes to paid search, knowing your way around an Excel spreadsheet is crucial. Regardless of your account size, digging into your data cannot be done without some know-how. Whether you are building out a new campaign, fine-tuning your keyword lists or analyzing monthly performance, it all takes a lot of time. Luckily, with […]


5 Reasons Why Your Data Is Dirty

5 Reasons Why Your Data Is Dirty & How To Fix It

by Taylor Schultz • April 7, 2016

Our relationship with data is changing. Each day brings more connections, integrations, and tools to satisfy our biggest data dreams. Omni-channel, the Internet of Things and real-time bring the promise of Big Data with revolutionary insights. But before we can go big, we need to address a common issue affecting our data – it’s dirty. […]