Posts By: Rachele Burton

NordicClick Blog

In-Depth Guide to Site Speed with Google Analytics

by Rachele Burton • February 16, 2018

Google has announced that starting in July 2018, page speed will be a ranking factor for mobile searches conducted within the U.S. According to two different studies conducted by Google: The average time it takes to fully load a mobile landing page is 22 seconds [1], yet 53% of visits are abandoned if a mobile […]


Localizing a Global Website - A Technical SEO Overview

Localizing a Global Website – A Technical SEO Overview

by Rachele Burton • July 17, 2017

This post will provide an overview of the options available for website owners to signal to search engines their content is localized – not duplicated; answer common questions when attempting to convey a regional presence when search engines only recognize country differentiators; and provide a list of tools you can use to test your implementation […]


How to Inventory Content During a Website Migration

How to Inventory Content During a Website Migration

by Rachele Burton • February 15, 2017

All change is risky. But as priorities shift, companies are acquired, and brands evolve, your online presence (aka your web ‘domain’) may need to move from its current location to somewhere new. Assuming you have had a content creation plan supporting your website for at least one to two years, there is ‘search equity’ built […]


AdWords Experiments The Keyword Match Types Killing Your ROI

AdWords Experiments: The Keyword Match Types Killing Your ROI

by Rachele Burton • August 1, 2016

Deciding on what keywords to include in an AdWords campaign takes work. Do not screw up your ROI because keyword match type was never a priority. Avoid Wasted Spend After years of being in this industry it still surprises me how many AdWords accounts we inherit have all of the keywords set to broad match. […]


B2B Blogging Best Practices To Follow

B2B Blogging: Best Practices To Follow

by Rachele Burton • April 20, 2016

Over the last five years, various studies have been released attempting to quantify just how critical is the human role of B2B sales reps. This is because online search behavior now informs prospects to such an extent it often leads to the buyer having more information about the company than the sales team has about […]