Posts By: Madison Youngquist

4-Adobe-Media-Optimizer-Features-Save-Time-Increase-Leads-NordicClick

4 Adobe Media Optimizer Features to Help You Save Time and Increase Leads

by Madison Youngquist • September 3, 2019

An array of challenges come with PPC management, but it’s safe to say one of the biggest hurdles can be managing and optimizing hundreds of campaigns at one time. I mean, that sentence alone was a lot to take in. Fortunately, numerous campaign management software solutions exist to alleviate some of the pain. Newer to […]


Better Understanding Consumer Intent: Google Ads Updates of 2018 [Part 3]

Better Understanding Consumer Intent: Google Ads Updates of 2018 [Part 3]

by Madison Youngquist • January 17, 2019

This is Part 3 of a 3-part series covering the updates that hit the Google Ads scene in 2018. Start at Part 1, Moving Toward Machine Learning here. The last major theme we saw in 2018’s Google Ads changes is the growing importance of audience targeting and understanding the consumer’s intent behind a search. New features […]


Reaching a Consumer on the Go: Google Ads Updates of 2018 [Part 2]

Reaching a Consumer on the Go: Google Ads Updates of 2018 [Part 2]

by Madison Youngquist • January 16, 2019

This is Part 2 of a 3-part series recapping the Google Ads updates of 2018. Catch Part 1, Moving Toward Machine Learning here. With now more than 70% of users watching YouTube videos on mobile devices, it’s safe to say another theme for Google Ads this past year was a big shift in focus to […]


Moving Toward Machine Learning: Google Ads Updates of 2018 [Part 1]

Moving Toward Machine Learning: Google Ads Updates of 2018 [Part 1]

by Madison Youngquist • January 15, 2019

2018 has officially come and gone, but Google Ads is nowhere near slowing down anytime soon! This past year brought huge changes to Google Ads. Not only did the interface itself experience a full redesign, but the tools and opportunities for advertisers within it expanded as well. A few key trends inspired those expansions: As […]