Posts By: Katie Kennedy


NordicClick Shortlisted for 2 US Search Awards

by Katie Kennedy • August 6, 2019

We are thrilled to announce NordicClick has been shortlisted for not one, but TWO US Search Awards this year: Best Local Campaign and Best Search Campaign – Health. Known as “the premiere celebration of SEO, PPC and content marketing in the US,” the US Search Awards recognize some of the finest work in our industry […]


Q&A: MozCon 2019 Takeaways

by Katie Kennedy • July 31, 2019

What’s a digital marketer’s true secret to success? A hunger to learn. That’s why at NordicClick we send our people to conferences to learn from some of the industry’s brightest minds – and MozCon is one of the best. I sat down with Senior Digital Manager Adam Dardine to get a taste of what he […]

Checkout Tips for Happy Customers Shopping Cart

5 Checkout Process Tips for Happy Customers

by Katie Kennedy • February 28, 2019

When you’ve added a product to your cart and are ready to buy, some websites make the process gloriously smooth. Your only pause is to wonder, “Did I just board a Caribbean cruise?” Others make you want to jump ship immediately. So, what’s the difference? What makes for a happy checkout process and, in turn, […]

QA: Top PPC Trends in 2019

Q&A: Top PPC Trends in 2019

by Katie Kennedy • November 13, 2018

We’re avid readers of Search Engine Journal over here at NordicClick, and one of our very own Senior Digital Managers was just featured in their latest eBook! I sat down with Brooke Osmundson, our resident corgi lover, cooking enthusiast, and award-winning PPC pro (for real), to hear more about PPC trends in 2019 and her […]

Q&A - Local SEO Advice for Large Enterprises

Q&A: Local SEO Advice for Large Enterprises

by Katie Kennedy • September 17, 2018

Recently, Adam Dardine, Senior Digital Manager and local SEO savant here at NordicClick, had the pleasure of contributing a chapter to Search Engine Journal’s latest eBook, A Guide to Local SEO. I sat down with Adam to pick his brain about his chapter, “A Guide to Local SEO for Enterprises.” Download SEJ’s A Guide to […]

NordicClick Blog

NEW Case Study: Creating Awareness and Driving New Customer Acquisition with Paid Video Ads

by Katie Kennedy • September 10, 2018

Our client, a leading computer graphics software company, tasked NordicClick with creating awareness and driving new customer acquisition for their national, new-to-market product launch with the inherent challenge of having minimal brand recognition within the U.S. market. To address the overall lack of awareness, and begin raising visibility, we created a YouTube video ad strategy […]

4 Product Listing Page Must-Haves

4 Product Listing Page Must-Haves

by Katie Kennedy • March 29, 2018

As an avid shopper, I’ve spent my fair share of time perusing e-commerce websites in ardent pursuit of the perfect pair of shoes or the moisturizer to cure my dry skin (Minnesotans, you feel me?). I’ve spent time on websites that are so easy and intuitive you can almost hear the dollars exit my bank […]

6 Things Your Content Needs To Convert

6 Things Your Content Needs To Convert

by Katie Kennedy • August 15, 2017

Writing is hard. As a content marketer and a storyteller at heart, my love for writing is no secret, but I stand by that statement. It’s not easy. Whether you’re writing ad copy or a love letter, there are a variety of questions to take into account. Who will read this? What do they care […]