Posts By: Katie Kennedy

Checkout Tips for Happy Customers Shopping Cart

5 Checkout Process Tips for Happy Customers

by Katie Kennedy • February 28, 2019

When you’ve added a product to your cart and are ready to buy, some websites make the process gloriously smooth. Your only pause is to wonder, “Did I just board a Caribbean cruise?” Others make you want to jump ship immediately. So, what’s the difference? What makes for a happy checkout process and, in turn, […]

QA: Top PPC Trends in 2019

Q&A: Top PPC Trends in 2019

by Katie Kennedy • November 13, 2018

We’re avid readers of Search Engine Journal over here at NordicClick, and one of our very own Senior Digital Managers was just featured in their latest eBook! I sat down with Brooke Osmundson, our resident corgi lover, cooking enthusiast, and award-winning PPC pro (for real), to hear more about PPC trends in 2019 and her […]

Q&A - Local SEO Advice for Large Enterprises

Q&A: Local SEO Advice for Large Enterprises

by Katie Kennedy • September 17, 2018

Recently, Adam Dardine, Senior Digital Manager and local SEO savant here at NordicClick, had the pleasure of contributing a chapter to Search Engine Journal’s latest eBook, A Guide to Local SEO. I sat down with Adam to pick his brain about his chapter, “A Guide to Local SEO for Enterprises.” Download SEJ’s A Guide to […]

NordicClick Blog

NEW Case Study: Creating Awareness and Driving New Customer Acquisition with Paid Video Ads

by Katie Kennedy • September 10, 2018

Our client, a leading computer graphics software company, tasked NordicClick with creating awareness and driving new customer acquisition for their national, new-to-market product launch with the inherent challenge of having minimal brand recognition within the U.S. market. To address the overall lack of awareness, and begin raising visibility, we created a YouTube video ad strategy […]

4 Product Listing Page Must-Haves

4 Product Listing Page Must-Haves

by Katie Kennedy • March 29, 2018

As an avid shopper, I’ve spent my fair share of time perusing e-commerce websites in ardent pursuit of the perfect pair of shoes or the moisturizer to cure my dry skin (Minnesotans, you feel me?). I’ve spent time on websites that are so easy and intuitive you can almost hear the dollars exit my bank […]

6 Things Your Content Needs To Convert

6 Things Your Content Needs To Convert

by Katie Kennedy • August 15, 2017

Writing is hard. As a content marketer and a storyteller at heart, my love for writing is no secret, but I stand by that statement. It’s not easy. Whether you’re writing ad copy or a love letter, there are a variety of questions to take into account. Who will read this? What do they care […]

Are Classic Marketing Principles Still Useful Today?

Are Classic Marketing Principles Still Useful Today? (Interview from C-Level Magazine)

by Katie Kennedy • August 11, 2017

Fortunately and unfortunately, new must-try marketing tools and tricks jump onto the scene every day – and that won’t change anytime soon. From Snapchat to VR to AI, the marketing landscape is anything but predictable. But aimlessly following shiny objects will have you running into a pole sooner or later, so a certain level of […]

So My Business Is On Social Media..Now What?

So My Business Is On Social Media… Now What?

by Katie Kennedy • December 12, 2016

“We have a Facebook page set up, but we’re not exactly sure what to do with it.” We hear variations of this all the time. Especially from B2B brands in industries like medical technology and manufacturing, the question remains: now what? Businesses often become paralyzed by the belief that people only want to interact with […]