Posts By: Jared Drahonovsky

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Using LinkedIn Ads for Lead Gen in Niche Industries

by Jared Drahonovsky • July 8, 2019

When you’re in a niche industry like manufacturing filters for food and beverage production, it’s hard to pinpoint your audience and cater your messaging to them. Platforms like Google/Bing Ads and Facebook typically control the bulk of the digital marketing mix, but there’s another big hitter to consider testing: LinkedIn Sponsored Content. While the ads […]


NordicClick Blog

Making Bing Happen

by Jared Drahonovsky • March 19, 2018

It’s not uncommon to hear a joke at Bing’s expense since it has been considered #2 to Google since its inception. While there are numerous things Bing must work on to get up to speed with the Goliath that is AdWords, you should not ignore Microsoft’s ad platform by any means. So, move over, Regina […]


RLSA vs. Display Remarketing Campaigns

RLSA vs. Display Remarketing Campaigns

by Jared Drahonovsky • November 29, 2017

When you look back at the “family tree” of AdWords’ various features, you may stumble across the birth of one of the platform’s most loved campaign types: Remarketing. Born in March 2010, Remarketing has been a key asset for millions of advertisers worldwide – allowing them to target users on the Display network who had […]


3 Reasons Why I Never Want AdWords Editor to Die

3 Reasons Why I Never Want AdWords Editor to Die

by Jared Drahonovsky • October 30, 2017

Back in 2013, there were dozens of headlines popping up using trendy sayings like “RIP AdWords Editor” or, “Is AdWords Editor on the Way Out?” With the recent launch of AdWords Editor 12, it’s safe to say we can throw those claims in the same bin as Y2K and the 2012 Mayan Apocalypse. It looks […]


3 Things You May Not Know About Google's Responsive Ads

3 Things You May Not Know About Google’s Responsive Ads

by Jared Drahonovsky • May 15, 2017

It has been a crazy year and a half for AdWords users with all of the new Google features and functionality being introduced to the platform. Unless you have been operating in a self-imposed SEM news blackout, you have no doubt heard about one of Google’s latest ad formats: responsive ads. While any new addition […]


All Broad Match Is Not Created Equal

All Broad Match Is Not Created Equal

by Jared Drahonovsky • January 25, 2017

It’s not uncommon for changes in Bing to seem like yesterday’s news since they seem to echo AdWords’ changes so often, but every now and then Bing changes something that sets itself apart from its competition. In this blog, I’m going to highlight one of the more subtle differences between Google and Bing: Broad Match […]