Posts By: Garrett Taylor

PPC Ad Copywriting Tips for Retail Brands

PPC Ad Copy Tutorial for Retailers: A 3-Step Follow Along Guide

by Garrett Taylor • June 10, 2019

“Copy is not written. Copy is assembled.” Eugene M. Schwartz Though written more than 50 years ago in the age of print, these words from the late great copywriter Eugene M. Schwartz have never rung truer in the digital age. On PPC ad platforms like Google and Bing, copywriting is a delicate craft. Like a […]


NordicClick Blog

PPC Testing: A Case for Target CPA and Target ROAS

by Garrett Taylor • July 24, 2018

I have talked in the past about the importance of continuous testing in your paid search campaigns. (Missed it? Read the post here). Testing is one of the best ways to stay on top of the ever-changing industry we work in. In an effort to heed my own advice, I conducted some automated bidding experiments […]


Little Pieces of PPC That Build Big Success

The Little Pieces of PPC That Build Big Success

by Garrett Taylor • March 16, 2018

I really don’t like puzzles. Honestly, what’s the point? They are time-consuming and the reward (though my mother strongly disagrees) is minimal. But when looking at PPC management as one big puzzle, my attitude changes. I see little techniques and tricks to utilize that all fit together to create a bigger picture. If you can’t […]


3 Ways AdWords Labels Make Life 100% Easier

3 Ways AdWords Labels Make Life 100% Easier

by Garrett Taylor • November 7, 2017

As someone whose greatest weakness is organization, I love post-it notes. If it weren’t for those 3X3 canary yellow slips of paper covering my laptop, I doubt I could get through the day without forgetting something. The label feature in AdWords is, to me, much like a digital post-it that can be used for a […]


2 Facebook Ad Features That Will Save You Serious Time & Money

2 Facebook Ad Features That Will Save You Serious Time & Money

by Garrett Taylor • April 12, 2017

I am unapologetically thrilled about these two additions to Facebook Ads. I understand… getting excited about changes to the Facebook advertising platform seems a little extreme. Seriously though, these additions to the interface can help you better optimize your promotions and save you valuable time and equally valuable marketing dollars. To answer your burning question: […]