Crafting an Engaging Experience for Healthcare Professionals on Twitter
Understandably low on free time, Doctors, Nurses and CEOs in the Healthcare industry want reputable content that applies directly to them in that moment. If not, they keep scrolling… To capture their fleeting attention, your social ads need to be tailored to reach this healthcare professional with the right topic at the right time. Sound […]
Facebook Pixel – How to Use It to Its Full Extent
The Facebook pixel tends to be a gray area when it comes to running Facebook ads. Many know they need it, but few know its full potential. I’ve been at this awhile myself, but, after some research, even I found new uses for pixel data that I didn’t even know existed! What is the Facebook […]
Email Marketing 101: 7 Must-Have Email Campaigns
As both a marketer and a consumer, I receive (and judge) a lot of emails. With the mass amounts of emails sent every day, your brand needs to stand out. If you have an email list not being utilized for email marketing, you are missing out! No matter the size of your list, there are […]
Content Marketing: Where to Start?
When first looking to start a content marketing program at your company, there are four steps you need to complete before writing a single piece of content. Define goals/mission statement Define audience Define roles within your company Define content Step 1: Define your goals and mission statement This is the first and most important step […]
Pinterest Marketing: 3 Areas to Optimize
While attending Social Media Marketing World this past month, I attended a session by Kate Ahl that made me rethink the value of Pinterest marketing for Ecommerce brands. Although many brands have long dismissed Pinterest as just a platform for women “pinning” dream boards, this is now changing. With 150 million active users and an […]
Your Guide to Competitive Social Audits
There is a lot to learn from the competition – what they are doing right, wrong and everything in between. A social competitive analysis is a great way to highlight what separates you from the brands you admire most on social media. This type of audit will provide you with data to help you make […]
How To Create An Effective Content Marketing Strategy You’ll Actually Use
Are you guilty of starting down the content marketing path without a plan? 80% of SMBs are doing content marketing, but only 30% are seeing results! (http://contentmarketinginstitute.com/research/) Oftentimes, businesses fail to find success because they get caught up in the excitement of the buzzword “content marketing” and forget to set goals, define a strategy, or […]
FAQ Friday: What is the difference between Boosting a Post and Promoting a Post on Facebook?
Question: What is the difference between boosting a post and promoting a post on Facebook? I hear this question frequently and it is a good one, as if you are not familiar with the full realm of Facebook targeting options it can be pretty unclear what the differences are. The short answer: A promoted post […]