Knowing When to Expand Digital Efforts Outside of PPC
As a digital marketing agency, we live and breathe PPC. We’re trained to come up with the best, most efficient and ethical ways to spend our clients’ money. And we know the last thing you want is to lose your marketing budget tomorrow because you couldn’t spend it today. Fortunately, mainstream networks like Google, Bing, […]
How to Spring Clean Your Shopping Campaigns
Well, it’s officially spring – even in Minnesota, where the snow and ice have finally hit the road. If you’re like me, you’ve probably got spring fever and feel motivated to de-clutter and simplify your life! Who’s to say you can’t spring clean your Google (and Bing) Shopping campaigns while you’re at it?! It’s common to […]
Are Your PPC & SEO Efforts Working Together?
Historically, PPC and SEO have worked in silos – they simply did not integrate efforts. The two channels have been viewed as competing against each other for online traffic. There has also been a misconception that by pausing paid search ads, organic search will cannibalize the paid traffic. This strategy does the opposite; it can […]