Top 10 Tips for PPC Ad Copy That Sells
A new year means a fresh start – on your diet, your workout regimen, your habits, your hobbies. As digital marketers, one of the places we like to start fresh periodically is on paid search ad copy. So, we turned to the team and polled a few for their best advice on writing effective ad […]
Do You Really Know What Causes Your Revenue?
Far too many businesses fail to track what really matters. All (competent) businesses track revenue, profits, and expenses – as they should. What they often fail to track, however, are the factors that CAUSE profitable revenue to happen. On average I read one book a week. I alternate between “fun” and “business” (of course, […]
11 Simple (But Extremely Useful) Tips from Pubcon
This year, we had a total of six team members from NordicClick attending Pubcon in Vegas. As usual, there were many, many informative sessions and our whole team came away feeling like they learned a lot. Since plenty of others have already done recaps and I don’t have anything new to add, I decided not to […]
Pubcon South Florida 2016 – Some Seriously Useful Nuggets
This Minnesotan was fortunate enough to catch a short winter break to attend and speak at the Pubcon South Florida Interactive Marketing Association (SFIMA) summit on February 24th & 25th in beautiful Ft. Lauderdale, Florida. Below are just a handful of nuggets from the sessions. There were many, many compelling sessions and I obviously couldn’t attend […]