Posts By: Adam Dardine

Local SEO for Gyms

How to Use Local SEO to Boost Awareness for Your Gym

by Adam Dardine • June 18, 2019

The goal of Local SEO is simple: increase awareness of a business to drive more revenue. That’s it. Any other article that says otherwise is trying too hard to complicate matters. This blog post will provide a specific tactic that gyms can implement to increase local visibility, foot traffic, and most importantly, gym memberships. How […]


5 Tips To Improve Your AdWords & Fantasy Football Management

5 Tips to Improve Your AdWords & Fantasy Football Management

by Adam Dardine • October 19, 2017

During a time of extreme polarization across leadership, politics, and national anthem behaviors, few things bring people together as closely as fantasy football. That may sound preposterous, and maybe it is, but there’s truth to that statement. Consider this: in 2016, FanDuel & Draftkings generated a combined entry fee total of $3.26 billion across all […]


Business Reviews: Your Local Search Competitive Edge

Business Reviews: Your Local Search Competitive Edge

by Adam Dardine • June 20, 2017

It’s Friday night and you’re starving. You just finished hauling the last of the boxes up to the 5th floor of your apartment complex. Since you haven’t had time to visit the local grocer, your refrigerator reminds you of your college years – eggs, a six-pack of beer, and hot sauce in the side-door… That’s […]


How to Negotiate Affiliate Placements as a Middle Man

How to Negotiate Affiliate Placements as a Middle Man

by Adam Dardine • February 1, 2017

“ALRIGHT, NOW IT’S SALE TIME, SO REMEMBER, WE DON’T TAKE NO…” “SHIT FROM ANYONE!” “NO.” “WE DON’T TAKE NO PRISONERS!” “WE DON’T TAKE NO FOR AN ANSWER.” For those of you that recognized the above quote and were able to name the movie, bravo. For those of you still wondering what this guy is talking […]


All You Need to Know About Bluetooth Beacons

All You Need to Know About Bluetooth Beacons

by Adam Dardine • December 12, 2016

As a digital marketing professional eager to learn, there are few things more exciting than being told that you’ll be attending an industry conference in Vegas. Not only was I excited to be surrounded by likeminded individuals in an environment that sparks creativity and forward thinking, but did I mention Vegas? As my boss Mike pointed […]


TrueView Shopping Campaigns

TrueView Shopping Campaigns: Your Step-by-Step Guide

by Adam Dardine • April 26, 2016

We’ve all been in this meeting. It’s the start of the new quarter and you and your team are discussing campaign growth strategies. Your company or client has a finite budget, but an infinite amount of objectives that need to be met. The CFO wants to expand reach, increase frequency, and grow awareness while also […]


Top 10 Affiliate Recruitment Tips For Growing Your Program

Top 10 Affiliate Recruitment Tips For Growing Your Program

by Adam Dardine • February 9, 2016

Affiliate Marketing: “Pay for Results” Affiliate marketing’s slogan is best described as “Pay for Results”. This slogan is simple, true, and often is a major selling point for advertisers considering affiliate marketing as an incremental revenue source. There is, however, an inherent assumption made with the slogan, and that assumption is results. The slogan assumes […]