Paid Media

paid-media

Increase brand awareness and drive qualified traffic that's more likely to convert

Paid Media Management is the process of purchasing ad placements on a search engine results page, a content network, a specific website, YouTube video, or on social media platforms.

Unlike traditional ad placement, digital ad placement on the search engine results page for a given search query is awarded based on ad rank. Ad rank is calculated in real time and takes into account:

  • How much money you are willing to spend for a click on your ad
  • The combined quality of your ad copy, keyword, and landing page as determined by the search engine

Elsewhere across the web, ad placement is determined by targeting. You can target users based on specific web pages they visit, topics of interest, and/or specific actions taken on your website. These campaigns are meant to introduce or remind relevant people of your brand to stimulate search activity.

At NordicClick, we institute bidding strategies to maintain your targeted position on the page in light of your budget.  At the same time, we work with you to optimize ad copy, campaign organization, and landing pages to facilitate a highly relevant user experience. These types of improvements can help you achieve the same position on the search results page at a lower price.

Our Paid Media Services Include:
  • Strategy development
  • Search, Display, Remarketing and Social Advertising
  • Current account audit and discovery
  • Comprehensive keyword research
  • Ad copy and landing page creation
  • Budget management
  • Comprehensive reporting
  • Competitive/Industry review
  • Testing and analysis
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Our Process

Strategize

Next, we work with you to set a custom strategy outlining the details and testing plan for your paid media campaign.

Implement

Once we have the plan in place, we get to work building your campaign. From messaging to creative, we find the right balance for your audience.

Monitor & Optimize

With ROI in mind, we analyze the results to determine what aspects of the campaign worked well and what needs additional optimization.
What Our Clients Say

To strengthen our brand among past and potential customers, we have incorporated paid social into our paid media strategy. While branded search terms typically drive most of our other paid media traffic, paid social has been a successful avenue for reaching new customers and for reengaging brand advocates. Through continued testing, NordicClick has more than doubled our revenue from paid social and consistently maintained a positive return on ad spend.

– Martin Spierings, Smith Micro