While attending Social Media Marketing World this past month, I attended a session by Kate Ahl that made me rethink the value of Pinterest marketing for Ecommerce brands. Although many brands have long dismissed Pinterest as just a...Read more
I am unapologetically thrilled about these two additions to Facebook Ads. I understand... getting excited about changes to the Facebook advertising platform seems a little extreme. Seriously though, these additions to the interface can help you better optimize your promotions and save you valuable time and equally...Read more
Spring has finally sprung! It’s time to say goodbye to winter coats, boots, and mittens and say hello to sunshine, green grass, and grilling outside on the patio! At least that’s what we’re all thinking/hoping for as we roll into the beginning of April, right? As spring is...Read more
Two of the best ways to grow your organic traffic are to gain visibility for new keywords and to increase your position for existing keywords. To do this, you need to understand the competitive landscape on search results...Read more
What is Google Data Studio?Data Studio, part of Google’s Analytics 360 Suite and one of Google’s newest products, aims to improve the process of visualizing data and sharing reports. Over the past year since its release, Google...
In the always-evolving world of the web, content personalization has become a must. Customers have moved from viewing personalization as a nice touch to now expecting it. And why shouldn’t they? It makes sense that a consumer in Europe would expect...Read more
In the internet era of fake news and clickbait content, consumers are becoming increasingly cautious about what they click on and where they invest their time. Native advertising can be the worst culprit. For example, you’ve...Read more
There is a lot to learn from the competition – what they are doing right, wrong and everything in between. A social competitive analysis is a great way to highlight what separates you from the brands you admire most on social media....Read more